Snap's PIXY: Your Drone Selfies Delivered

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Snap announced pixy, a drone camera. AFAIK, it's Snap's 2nd hardware product. The first is spectacles. I am not on Snapchat and don't use it often, but I am somewhat confused about who the users are for pixy.

I somewhat understand the users of spectacles. Influencers or celebrities want to create content without holding a camera in hand. That makes sense.

But pixy has me confused.

It seems like pixy is a selfie camera that's on a drone. And apart from directly uploading images to the Snap app, I am not sure what market segment Pixy is trying to address?

Even the product information on the pixy website is non-descriptive. Nothing on the website highlights the use case except to take a picture of your crew and add filters.

Is that it? And, I am not even sure I understand the price of $250. There are other higher-quality drone cameras out there for the same price range, and I don't think Snap is planning to compete in the drone market. Because that will be a bad idea for snap shareholders.

If you think of a better use case for pixy that I may have missed, share that in the comment section.

Thanks for checking out my miscellaneous commentary on pixy.